Loyalty Program of the Apple Inc Essay Example | Topics and Well Written Essays - 2500 words

Loyalty Program of the Apple Inc - Essay Example The company that is the subject of this research is Apple Inc., an American-based company operating in various countries, headquartered in the state if California. The company specializes in the designing, developing and sale of electronics including software, personal computers, and cell phones. In addition, the company offers other services and products including Smartphones, tablets, web browsers to name but a few. As of the year 2014, Apple offered permanent jobs to over 72,000 people, and its profit for same year stood at a whopping $182 billion. Some of the competitors Apple faces include Samsung, Nokia, and Microsoft among others, all of whom offer either part of the similar services or the same as Apple. When it comes to the company’s loyalty program, Apple Inc. has been noted to have a strict one where a majority of the customers hardly qualify for it. According to Meyer-Waarden, Apple’s customers are expected to spend a considerable amount of money for them to qualify for the company’s loyalty program. Sadly, many of them do not hit the target thus keep missing the goodies the company offers. Even though the company has recently announced an adjustment to its loyalty program requirements, it is still hard for many consumers to reach the target. For instance, Apple recently announced that any school intending to have its classrooms filled with the Mac computers would indeed enjoy a discount. Such institutions will enjoy a discount of 6% to 8% when the purchases are made from the company. From the above findings, it is clear that Apple’s loyalty program is wanting, and requires improvement since there are other competitors who could capitalize on this weakness. While Apple has continued to offer still competition to other players in the industry, its loyalty program requires measures to make sure customers are retained.