United States vs Recio Research Paper Example | Topics and Well Written Essays - 750 words

United States vs Recio - Research Paper Example The two drivers help the police arrest two other individuals, Recio and Meza, the defendants in this case. The two truck drivers are found in possession of the illegal drugs together with Recio and Meza who come for the drugs, rounded up and charged with conspiracy to commit a criminal offence of distributing illegal drugs (www.oyez.org). It is clear that the two drivers were part of the conspiracy because they were actually found with the drugs. However, it requires careful interpretation of the law to determine whether Recio and Meza who are only arrested after police lays a sting by the help of the truck drivers, are also guilty of the offense. The two, Recio and Meza, are tried in the Supreme Court and the jury find them guilty of conspiracy. The trial Judge advises that the precedence on similar case and the law dictates that conspiracy ends when its object is defeated by the government and so joining conspiracy scheme after seizure would be meaningless since the object of conspiracy would be impossible to achieve in such circumstances. Based on this, the trial judge orders a new trial and the new jury are advised on the circumstances of the seizure so as to be able to establish whether or not, Recio and Meza, joined the conspiracy before the seizure. The Constitutional Issues in the Case Following the trial on the two counts of charges presented against the defendants, Jimenez Recio and Adrian Lopez i.e. possession of i llegal drugs- marijuana and cocaine and the charge on distribution of illegal drugs, several constitutional issues emerge. It is clear that, there is an issue on the interpretation of the law of conspiracy as to when someone is deemed to have conspired. The law herein dictates that a person can only be found guilty of conspiracy if it can be proved that the person entered into conspiracy, before withdrawal of such intention or before the object of conspiracy was defeated by government intervention and the object became difficult to achieve. The state fails to prove this but the defendants are found guilty by the jury on both trials. There is also a constitutional issue that emerges from the trial judge in the Supreme Court during the first trial, from an error in the jury instruction. The jury are not adequately informed on the requirement of the law in relation to the case before them. The jury is not advised on which circumstance the defendants are guilty of the charges and so the y pass a verdict on the defendants being guilty without actually being able to ascertain their involvement in the conspiracy. The other issue that emerge is the precedence on similar case notably United States versus Cruz and United States versus Castro which had similar circumstances but the courts argued that they joined the conspiracy when its object had been defeated and thus became impossible to achieve. If this was the case that was referred to, then the state had to provide evidence showing the involvement of Recio and Adriano Lopez to the conspiracy of drug possession with intent to distribution. This was obviously not achieved during the two trials at the Supreme Court. The precedence on other cases provides a guideline and benchmark for ruling on subsequent cases. Decision of the case in terms of the vote In this case, the jury found the defendants guilty of both charges in a vote of 8 for guilty with 1 vote against the state, and thus becoming a unanimous vote. The defend ants appealed against the vote and the case was remanded to the court of appeal which ruled that the conviction of guilty for both charges be removed. This was basing its argument on

Loyalty Program of the Apple Inc Essay Example | Topics and Well Written Essays - 2500 words

Loyalty Program of the Apple Inc - Essay Example The company that is the subject of this research is Apple Inc., an American-based company operating in various countries, headquartered in the state if California. The company specializes in the designing, developing and sale of electronics including software, personal computers, and cell phones. In addition, the company offers other services and products including Smartphones, tablets, web browsers to name but a few. As of the year 2014, Apple offered permanent jobs to over 72,000 people, and its profit for same year stood at a whopping $182 billion. Some of the competitors Apple faces include Samsung, Nokia, and Microsoft among others, all of whom offer either part of the similar services or the same as Apple. When it comes to the company’s loyalty program, Apple Inc. has been noted to have a strict one where a majority of the customers hardly qualify for it. According to Meyer-Waarden, Apple’s customers are expected to spend a considerable amount of money for them to qualify for the company’s loyalty program. Sadly, many of them do not hit the target thus keep missing the goodies the company offers. Even though the company has recently announced an adjustment to its loyalty program requirements, it is still hard for many consumers to reach the target. For instance, Apple recently announced that any school intending to have its classrooms filled with the Mac computers would indeed enjoy a discount. Such institutions will enjoy a discount of 6% to 8% when the purchases are made from the company. From the above findings, it is clear that Apple’s loyalty program is wanting, and requires improvement since there are other competitors who could capitalize on this weakness. While Apple has continued to offer still competition to other players in the industry, its loyalty program requires measures to make sure customers are retained.

The Origins of the Korean War Essay Example for Free

The Origins of the Korean War Essay The Korean peninsula used to be a unified nation until the Korean War. The book, The Origins of the Korean War by Peter, published in 1981 was among Lowe’s series of books, which among others take the Korean War or any other World War II event for his topic. In this book, the second edition of ‘The Origins of Korean War’, Lowe was convinced that the war was in fact ignited by North Korea when it initiated the attacks to South Korea. However, after a thorough discussion of the events that lead to the war, including the influences from neighboring nations like China and Russia, Lowe ended the book with a discussion of how, the two separated countries of Korea (North Korea and South Korea) were able to settle their differences and resolved the conflicts despite the war. Clearly, in opposition to the common beliefs of many, the Korean War, had long been blamed upon the South Koreans. But with this book, Lowe discussed the various events that surrounded and led to the war. It clarified the notion that the war between the nations resulted from the influences of other countries. According to Lowe (135), the Korean War, started on April 3, 1948 when the Communist attacked the civilian government that led to the two long years of conflict and more than thirty thousand lives lost. However, Lowe (135) also argued that the conflict reached its peak only on June 25, 1950. From its very title, Peter Lowe tried to prove how the Korean war originated. In this book, Lowe claims that the Korean War was a result of the â€Å"combination of animosity† between the Koreans, the indecisiveness of the Americans and the duplicity of the Russians (Lowe 135). With the intervention of then more powerful nations like the United States an, China and Russia, Korea was left divided in parts as North Korea and South Korea and remained in conflict even after the wars. From Lowe’s narrations and circumstantial evidence, the Korean War was initiated by North Korea and led to what has then been known as â€Å"the ‘forgotten war’ or the ‘war before the Vietnam ’ (Lowe 135). One of the more important parts of the book and explanations by Lowe is the part that considers the Korean War, more of a war caused by the international conflict and more importantly of the Second World War instead of the unstable civil society. The domestic factors, although contributed and facilitated the war, the Korean War is more of a war between non-Koreans than Koreans. Because the Korean war did not only involved the Koreans, but also the United States, Russia and China, Lowe discussed the various claims as to how the war originated by stating how each of these countries, their then leaders, have been involved with Korea and the war. After which, Lowe, as well as his evidence, with how presented the chronology of event that led to the Korean War, that it was in fact the North Koreans that started the attacks. It was however not clear whether the attack was purely of Korean prerogative or based upon influences from any of the other huge nations involved. Lowe’s book on the origin of the Korean War, clearly gave meaningful insights on how the conflict started once and for all. This is very informative especially among Koreans, who, for the past years have not been so eager to know the reasons behind the war. For some time, the Korean War remained in the dark, and surrounded by myths regarding its origin. After the long discussion on the origin of the war, Lowe concluded by sharing how North Korea and South Korea was able to settle the dispute and how eventually the war ended. I agree with Lowe in saying, that even after twenty years in war, the Korean peninsula was reunited, although, it cannot be denied that until today, wounds caused by the war permanently marked with scars the relations between the two nations. Although the violent wars have stopped, it cannot change the fact that it left Korea in agony. Until today, communist movements still persist in the Korean peninsula. The book likewise validates the claim that it was communism that caused the war, and not for some influence or direct orders of attack from other nations like Russia. In fact, just recently, the threats of nuclear war and the debate on the use of nuclear weapons started with the admission that the Koreans are holding nuclear weapons. Korea remained one of the most feared nations, especially when it comes to war and combat. In the book, contradictions are evident. First, Lowe concluded that the North Koreans initiated the Korean War, but, later in his discussion, he also intimated that the Korean War was due to some peripheral hostility from stronger nations like Russia. He only reconciled these opposing claims when he clarified that the attack was initiated by the North, while the pending aggression from outside the peninsula forced and caused for the North Koreans to believe than an attack to the south is the best thing to do. Before this Lowe’s book, the truth about the origins of the Korean War has vaguely been debated on internationally. However, when Lowe published this book, he was able to explain and present pieces of evidence that will discount and strengthening various points in the debate. For example, he discussed the arguments as to the Americans to have provoked the war, same with how the Russians and the Chinese did. The Korean War is one of the vaguely and rarely talked about conflicts. With Lowe’s book, with perspectives from the Americans, the Chinese and the Russians, the Koreans, and more importantly, the readers are apprised of the near truth about the Korean War.

Consumer Packaged Goods In The Following Six Segments Marketing Essay

Consumer Packaged Goods In The Following Six Segments Marketing Essay Procter and Gamble is a global multinational company, headquartered in Cincinnati Ohio Proctor and Gamble Wikipedia 2012. It manufactures through internal and third party manufacturers (3PM) consumer packaged goods in the following six segments (Beauty, Grooming, Healthcare, Pet Care, Fabric and home care, Baby family care) as per its 2011 Annual report. Closely linked to its current product portfolio of products, PGs vision is: Be, and be recognized as, the best consumer products and services company in the world whereas its mission statement is: We will provide branded products and services of superior quality and value that improve the lives of the worlds consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. (PG Annual Report) It was not only until 2011 that the Pringles brand was under the PG umbrella. PG sells a myriad of products with multiple segments, target consumers and specific positioning. It is so mind boggling that it could range from a Duracell battery to SKII a premium skin care product manufactured in Japan. In Australia, a bottle of 75ml facial treatment essence- one of its more popular SKUs sells for AUD100. The beauty segment offers cosmetics, female antiperspirant and deodorant, female personal cleansing, female shave care, hair care, hair color, hair styling, pharmacy channel, prestige products, salon professional, and skin care products. The Grooming segment provides electronic hair removal devices, home small appliances, male blades and razors, and male personal care. The Health Care segment comprises feminine care, gastrointestinal, incontinence, rapid diagnostics, respiratory, toothbrush, toothpaste, water filtration, and other oral care. The Pet Care segment offers pet care products. The Fabric Care and Home Care segment includes laundry additives, air care, batteries, dish care, fabric enhancers, laundry detergents, and surface care products. The Baby Care and Family Care segment consists of baby wipes, diapers, paper towels, tissues, and toilet papers products. (PG Profile, Yahoo! Finance) PGs vision of the best consumer products and services company in the world seems realistic and attainable as its consistently ranked as one of the as one of the Most Admired Companies in the Fortune ranking (CNN Money, World most admired companies); earning top spot in the consumer products industry and No 9 overall on the 2012 list. Over the recent years, PG has consistently earned the top spot within the Consumer Packaged Goods (CPG) industry while ranking in the top 10 of the overall list. Whereas PGs mission statement is in tandem with its actions as its currently the CPG in the world based on sales revenues; and continues to strive for sustainability in its business actions. It is currently the worlds largest producer of household and personal products by revenue standing at USD82billion for 2011. PGs products reach 4 billion people worldwide and have 22 brands with over USD1billion in annual sales with another 19 brands generating over USD500 million in sales. The USD1billion brands include Tide, Pampers, Gillette, Pantene, Bounty, Oral B etc. With marketing spend of nearly $10 billion a year on TV, print and online advertising, PG is the worlds largest marketer. (PG ad spending hits $9.3 billion, Marketwatch 2012) However, the company has recently discovered the benefits of cost effective social and digital media and is gradually gaining traction in that arena which is mostly they believe was more cost effective and equally efficient as compared to traditional media. In the competitive Fast Moving Consumer Goods (FMCG) industry, PGs brands are important to the company. It has spent a great deal of time and money to establish its brand image by developing superior products through extensive Research Development (RD), innovative packaging, ensuring its on shelf availability and backing it with engaging integrated marketing communications and reliable service. However, the company seems to suffer from the fame of its company rather than its brands as compared to say its close competitor Unilever. Many people do not know of the company Unilever but have heard of its brands like Lipton, Magnum, Dove, Knorr etc. Whereas for PG, many people have strong associations and recognition of the company but when you ask people to mention its billion dollar brands, people normal stumble over that. Because of the competitive landscape, PG is takes the initiative to reach out to the voice of the consumer through multiple consumer insight activities. They have realized that at the heart of their success will be a successful marketing strategy. PGs products are based on a sound understanding of who their customers are. This of course doesnt imply that the company manufactures products to meet the whims and fancies of every consumer. However, PG aggressively exploits opportunities in the market to their advantage and are continuously vigilant in the monitoring of those opportunities. Customer knowledge is thus important to PG which studies both end consumers and trade partners through continuous market research and intelligence gathering. As proof of their commitment, PG currently spends more than $100 million no small change on over 10,000 formal consumer research projects annually and generates more than 3 million consumer contacts via its email and phone center. It also emphas izes getting its marketers and researchers out into the field, where they can interact with consumers and retailers face to face in their natural environment. (PG kisses up to the boss, Advertising Age) PGs market oriented strategy continues to play a vital role in the company with the economic downturn and the onslaught of private label brands and consumers increasing demanding low price and good quality products. At this moment, PG brands still dominate the premium end of most of the categories in which they compete in and while their aspirational qualities resonate with consumers, PG will have to stay at the top of the game in the fickle consumer goods market. Issue 2: PGs leading market position (Top 3) in almost all its categories provides it with significant competitive advantage. However, with the economic slowdown and consumers starting to penny pinch, it is increasing difficult for branded product manufacturers like PG to maintain their sales volume and revenue growth while preventing discounting which dilutes brand image. Looking at the SWOT Analysis (Datamonitor), we can identify the current PG position: Strengths Strong RD and innovation culture. Spends more than twice on RD compared to its nearest rival Unilever. Leading market position in most categories Diversified Product Portfolio Strong brand portfolio- 24 USD1 billion brands. Weaknesses Increasing instance of product recall thus implication of poorer manufacturing quality Dependant on Walmart and few other major retailers for majority of its revenues Too many products, easily to get overextended, fight for capital amongst brands Opportunities Expansion in developing and emerging markets in Brazil, Russia, India China(BRIC) Mexico, Indonesia, South Africa, Turkey(MIST) Future growth plans and new segments Threats Regulatory environment Slowing global economic conditions Raw material cyclical prices Counterfeit goods or rip offs of innovation by Chinese manufacturers Other competitors like Unilever, Reckitt Benckiser (RB) Essentially PG is its own competitor. Its strength of having such a diversified product portfolio is also its weakness because with so many products, its easy for PG management to get distracted, what more so its consumers who might be confused with too many choices. One of its main weaknesses is over-reliance on Walmart for majority of revenues. To increase distribution choices, PG could consider selling via its own website considering the popularity of ecommerce. Although, since this is not its core competency, it might not be a feasible strategy with some market research and feasibility studies. Its main external threats are controlling its cost base and also stiff competition between other FMCG giants. To control cyclical raw material prices, PG could work out long term deals with raw material prices and it needs to focus on improving its value proposition to its customers to prevent price wars. Customers: PGs customer base is unique. Because not only would PGs customers include those in the modern and traditional trade. They also encompass the end consumers both you and me. Modern trade refers to retailing at large format stores whereas general trade refers to retailing at the thousands of independent retail, wholesale and mom and pop stores. Some examples of its customer would include Walmart, Carrefour and Tesco who are more prevalent and dominant in the developed world. Whereas, the smaller mom and pop stores are the distribution channels of choice in developing economies like India or Mexico where consumers buy sachets worth a few cents with higher frequency than a large retail store. PGs biggest customer is Walmart, contributing more than 16% or revenue in 2011 down from 20% in the early 2000s.(Wikinvest) In this case, customer power with Walmart is very strong and PG normally has to concede to Walmarts request for certain promotions or price discounts. At this moment, PG has not yet discovered any alternative to Walmart and might have to yield to their demands. On the other hand, PG could use this to their advantage, using the judo move and utilizing the clout of Walmart and sell more products with sustainable profits. In terms of end consumers, end consumers are fickle and are subjected to Moments of Truth. The best known is the First moment of Truth (FMOT), coined by PG where in just 3-7 seconds, a shopper encounters a product on the store shelf and decides in those short moments whether to buy it. If the consumer does not find the product, she moves on to a competitors product. There is basically little consumer loyalty when it comes to soap and shampoo. The Second Moment of Truth (SMOT), is the moment when a consumer uses the product and is another powerful marketing opportunity but it is harder for the manufacturer to control because this is when the consumer uses the Pantene shampoo and decides whether she likes the texture, smell or after results of the shampoo. Then it progresses to the Zero Moment of Truth (ZMOT) where consumers are going online using blogs, facebook or twitter to find inspiration for their own looks and get tips and tricks from experts or take cues from a favorite celebrity. Because of this progression and the influence of the internet of consumer behaviors, PG has started to re-evaluate the brands true FMOT and is looking to shift to focus on the notion of store back which means that ad agencies need to start formulating ideas at the retail store, working backwards to outside the store. This also means that marketers need work on their pull marketing strategies which gets demand forecast from consumers, not only the traditional push strategies and find ways to match the two. PG puts on its priority list the importance that the end consumer always has a consistent and positive experience from ZMOT to point of purchase and beyond, and has strived to get in front of the consumer with the right brand message upstream in the process of discovery and to continue staying there. Collaborators: PG has many collaborators. They would include direct and indirect material vendors like: raw material suppliers, advertising agencies, marketing research firms, independent product testing laboratories, logistics partners, communication companies, banks and financial institutions, travel agencies and hotels etc. Of special mention would be its supply chain partners which would include warehousing, transportation, software providers and carriers as PG has one of the worlds best supply chain. In the 2012 survey, it placed in the Top 5 just behind Apple, Amazon, McDonalds and Dell. PG has showcased its ability to make efficient decisions across the supply network. It is a consistent challenge to ensure the right forecast demand and that shelves are filled, but PG has managed to find the right balance. With its best in class, open innovation platform, combined with an impressive new product operational capability that synchronized with its clockwork run supply chain, it taps a deep well of understanding its consumers, aligning to their ZMOT and FMOT, to continue to deliver new products on time and on demand. (The Gartner Supply Chain Top 25 2012) In order for all cogs to move in sync, PG has to maintain a win-win partnership with its collaborators to create sustainable competitive advantages. Competitors: Due to PGs diverse product range, there is no one for one direct competitor with this behemoth. Some of PGs competitors include other FMCG multinationals like Unilever, Clorox, Kimberly Clark, Johnson Johnson (consumer division) and also Japanese FMCG companies like Kao, Lion etc. It faces strong competition from its competitors and has to constantly innovate, cut cost to maintain its position as the market leader. Its closest competitor would be the Anglo Dutch company Unilever but even then, Unilevers sales revenue is only half of PGs. PG also possess a higher operating margin than its competitors at 20.3% versus Unilever at 14.8% in the year 2010. Although PG has many competitors, it has established itself as a market leader and is thus well positioned to ward off competition or make necessary acquisitions of smaller companies. Its last notable acquisition was in 2005 of Gillette, forming the largest consumer goods company in the world and placing Unilever in second place. This added brands such as Gillette, Duracell, Braun and Oral B to their stable. Therefore, for new start ups to the consumer goods industry, they would find the barriers to entry pretty high. Whereas for the existing competitors like Unilever, Colgate Palmolive, they have to continue to play the catch up game, in terms of market share. Context: A PESTLE analysis will be conducted to examine the current situation for PG in the global market. Political: With local operations in more than a hundred countries, based in different time zones and continents, PG has to manage the complexity of different political regimes, rules and regulations and political trends influencing its business operations. On one hand, PG has to adapt and thrive to the changing political pressures in different nations, yet on the other hand, due to its scale and size, it plays integral roles to cooperate and affect local government policy with its clout and manufacturing size. Therefore, It has considerable clout due to its ability to move and shift hundreds of jobs out of a country. Economic: The world economy is having shorter cyclical patterns and PG is seeing market share stagnant or decline in the developed areas like US and Europe. However, world demand is forecasted to grow in the next few years due to growing populations and development of economies in the developing continents like Latin America and Asia. Due to the different nuances and different cultural and consumer habits, PG has to be attuned to the changes in order to continue to grow and thrive and it must take note that developments in the different markets and nations will cause an uneven growth situation in different regions. It might thus have to focus its marketing firepower on previously neglected upon nations. Social: PG has to place great attention and importance to the different social norms when expanding overseas due to various cultural backgrounds in different market in order not to step on any taboo landmines. For instance, due to the changing masculinity trends, we have the advent of the metrosexual and the demand for men grooming is seen as a growth area for the FMCG market. Or for example, due to the increasing drive towards being socially responsible, PG needs to source its raw materials like tomatoes or palm oil from sustainable sources or face wrath from watchdogs like Greenpeace of other tree huggers. Because of this sustainability trend, PG has committed to developing USD50billion worth of products that have a sustainable impact. Technological: As the overall market of fast moving consumer products is very large and diversified, PG has invested significantly to gain technological advantage in order to maintain and expand its market position. As a result, technology investment in product formulation, packaging, product design is heavy and development is fast. PG has its own RD function reporting directly to the CEO and based on 2010 numbers; PG invested nearly USD2billion in RD up from USD1.95 billion in 2008. Legal: PG has to obey and comply with different legal and tax requirements on its products, manufacturing process and business operations. With the rising prices in commodities, FMCG companies would like to raise prices but are contained by certain price ceilings by governments and thus PG has to battle with price ceilings yet remain profitable. For example, it tried to raise prices but suffered mandated price cuts in Venezuela and import curbs in Argentina. Ethical: Because personal products are daily essentials, the quality and safety of the products are extremely important for the brands. Any scandals or rumors about the product can lead to significant and unconceivable damage on the image. For eg the recall in 2011 for their Oral B products due to Microbial contamination in Canada, China, Chile, Columbia and Mexico caused dissatisfaction amongst consumers in the way that it was handled where in China consumers who wanted a refund had to send the empty product bottles, receipt and a copy of their bank account passbooks to the companys Guangzhou office which caused ire amongst the consumers as it was unreasonable for consumers to keep the bottle after they consumed the mouth wash. Issue 3: PGs former CEO A.G Lafley who retired in 2010 coined a strong and simple message that the Consumer is Boss and PG followed his mantra and tried to get the true opinion of its consumers with the belief that the closer they get to the customers, the better it was for them. (Innovation Machine PG: 1 Billion $ for Consumer Insights. 2012.) PG spends more than USD400 million annual in external consumer insight activities. In those activities, they touch base with more than 5 million consumers spanning 100 countries. They also conduct over 20,000 individual research studies every year, all this time and money spent is to understand the consumer a little bit more better to better identify opportunities for segmentation, product innovation and how to create a better overall service delivery to the consumers. (PG.com Core strengths) Apart from external sources, one famous platform that is created in-house by PG is TREMORà ¢Ã¢â‚¬Å¾Ã‚ ¢ in 2001 under which it created the website www.vocalpoint.com which is a website for a community of mums to share knowledge and exchange opinions. Tremor is the word of mouth marketing organization developed by Procter Gamble that combines PGs wide-ranging marketing expertise with key learnings from cognitive science. (Tremor) It was founded for a dual purpose: market research tool and Word of mouth (WOM) advertisement. On vocalpoint, it connects about 600,000 mothers and these mothers have an average of 25-30 touchpoints with other women as compared to 5 for a usual mom. They share product information with other mums and this is key for PG as most household products are purchased by mothers or women in the household. They get samples and coupons to create a network effect. However, social media has changed the way in which companies gather information through traditional streams as consumers move to a digital age. It now gathers information about consumers through digital means like Facebook, twitter, launching apps that can be used on Smartphones etc and requires on website traffic and analytics to spot the next trend. In terms of competitor intelligence, PG definitely closely monitors its competitors through various online sources and probably outsources this research to external companies. In turn, this information is shared through the intranet about competitor intelligence and updates employees on what their competitors are up to. As there is no public information on this, I am assuming PG does the same if not more based on my work experience in Unilever. Competitors that currently represent a threat to PG would be Unilever, Colgate Palmolive, Clorox etc. The strategic group that PG is in would be the branded consumer goods section. However, PG isnt a direct competitor across all segments some of its competitors like Unilever still has a large portion of its revenue from its Food, tea and beverage business. Whereas Johnson Johnson not only consumer goods, but is also strong in medical and pharmaceutical industries. Its closest competitor in terms of direct product to product lineup in the household products market might be Colgate Palmolive. At this moment, PG is probably its own worst enemy. But in terms of its closest competitors that represent a treat, I would think that Unilever, Colgate Palmolive are two or its nearest competitors. One point to raise is the threat of private labels brands from supermarkets themselves. This is starting to be a threat especially during the economic recession when consumers dont differentiate between Shampoo Brand X and Shampoo Brand Y in terms of its value (reduces hair frizz) but on price alone. The in store brands by supermarkets like Coles or Woolworths compete in the same product category but obviously can afford to sell them at a lower entry price but higher profit margin. In order to mitigate this threat, PG has to spend more on branding and innovation to hopefully induce the willingness to pay for its products. The context of the FMCG industry is always dynamic. However, even though PG can probably use market research to stay abreast of latest developments, due to its size, it might not have the flexibility to react quickly to changes. It is clear in terms of the shift in power of the world economy; USA is the superpower of the past whereas Asia is the new superpower. With its headquarters still in Cincinnati Ohio, that in a sense is a constraint for PG as it is away from the business centers, away from the growth in the developing countries. PG needs the help of its collaborators to move to the next level as they are all part of the value chain activities. For example, it would needs its global logistics providers to ensure on time shelf delivery at competitive cost, it would need the 3PM to produce quality and competitively priced products, ad agencies to produce quality and engaging ads etc. In order to select the best collaborators, PG has balanced scorecards in terms of environmental sustainability to maintain its commitment to reduce its carbon footprint Issue 4: As one of the leaders in marketing, PG has spared no efforts in its marketing segmentation. For its paper products like tissues and toilet paper, it has household brands like Charmin, Puffs, Royale and Bounty. For its shampoo segment, it has famous brands like Head Shoulders, Vidal Sasson, Pert Plus, Ivory and Pantene, supposedly sufficient to cater to a wide range of hair: oily, dry, dandruff, coloured, split ends etc. For the laundry segment, one of its cash cows has in itself 8 brands for sale in the United States. This would include Ivory Snow, Dreft, Oxydol, era, Gain, Bold, Cheer and its crown Jewel Tide. Because PG also is based worldwide, it has many different specially created brands in each category to cater to different international markets. In Latin America, it sells 16 laundry product brands whereas in its EMEA (Europe, Middle East, Africa) geographic segment, it has a whopping 19 different brands for choice. PGs marketing strategy has clearly shifted from mass market to target marketing. It is aware that consumers have different needs through its elaborate consumer research, it has been trying to develop a product for every type of need a consumer has, it seems that PG is trying to have a race with itself to develop new products for any kind of customer. We can understand the motivation as PG wants to use its economies of scale and brand name to push out its products and expand market share to new and existing loyal customers. With the enormous number of brands in PG, we would imagine that each brand manager is trying to fight for publicity and capital for its brand. It is merely a hypothetical question, but could the multitude of brands be more of an internal fight for importance rather than actually meeting consumer needs? However, clearly PG positions itself in the premium section of the FMCG market. Its products like Pantene, Vidal Sasson can command higher prices than a lower end shampoo brand like Sunsilk from Unilever. As mentioned, the multitude of brands is both the strength and weakness for PG. For one, the same laundry products for example will be competing with each other for limited and precious supermarket shelf positioning and space. The fact that PG introduces several brands in one category might be economies of scale but could also crowd out the market. It could perhaps concentrate its resources on a handful of main brands and focus their targeting on specific customer segments instead of spreading itself too thinly. Because of the multitude of PGs categories, we will just examine in detail its laundry brands in US. In order to breakdown laundry segments, PG first has to look at the job to be done segmentation. It did research and probably thought that apart from using detergents to get clean clothes, people also want other things from detergent. For example, mothers might want cheap detergent because with a family of three kids, there would be many dirty clothes and washing cycles to do in a week. Thus, they would want detergent that is economical and powerful to get rid of dirt stains. On the same demographics of mothers, you get mothers with babies, and they would want detergents with less (zero) chemicals catered to the sensitive skin of babies. On the other spectrum, you might have some working professionals or yuppies who have a higher willingness to pay and value detergents that had a nice fresh smell and are sustainable for the environment. Thus, it is no surprise that PG has launched 8 b rands in the US to cater to all the individual niches of customers. A quick check on www.walmart.com (Appedix A) and entering in the word Tide prompts 65 hits on the detergent in the household essentials segment. The fact is that Tide comes in three forms: liquid, powder, pod forms. It also comes in many shapes, scents and sizes. This results in a minimum of 65 SKUS for just one laundry brand. By segmenting the market for laundry across multiple detergent brands, PG seems to have covered all bases for consumer laundry needs and wants. As a result, PG is the unrivalled leader in the USD7billion US laundry detergent market. Tide alone is the market leader with a respectable 38% market share. When we combine all eight of PG laundry brands, it comes up to a 60% share of the market-2.5 times that of nearest rival Unilever and much more than any single brand could obtain by itself. However, does this mean that market share is due to the fact that PG has that many brands and is successful in its segmentation activities or is it because of the overall value proposition PGs detergents provide to its consumers. Could PG attain its market share of 60% by optimizing the number of SKUs by half? PG recognizes that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices. Moreover, PG itself varies widely in its abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, PG has identified the parts of the market that it can serve best and most profitably. Thus, PG is being more selective about the consumers that they wish to capture and retain. It has been a clear leader in moving from mass marketing, toward market segmentation and targeting-successfully identifying market segments after stringent market research and studies, selecting one or more of them, and developing products and marketing programs individually tailored to the specific niche. PG clearly believes the rifle approach is more effective rather than the shotgun approach. It has achieved previous success based on this approach, but would this strategy continue to work for the fickle and fussy FMCG market? It should however be noted that Apple -one of the best marketers of technology thinks differently, with the iphone is still managed as a mass marketing concept. Issue 5: PGs reputation as being the best in marketing is indisputable. They are known to be at least 5 years ahead of competitors in terms of how they go to market. They continuously train and invest in their employees at the beginning of their careers and like to promote from within. They spend enormous amounts of money training their people to become world class marketers and many of their people leave PG to lead other companies as their Chief Marketing Officer. PG clearly puts the consumer first. As such, their marketing strategy is based on deep consumer insights. This might mean their advertising probably wont be the most creative, but they will capture revenue and market share. This however, might prove to be a stumbling block with the changing demographics in the developing world. PGs marketing orientation makes business sense strategically. With a market orientation and micro marketing approach, PG can adapt to the 4Ps. In terms of Price, PGs premium pricing has shown that it can be moved with lower prices for the more cost sensitive developing countries. In terms of product categories, it competes in 35 product categories in US but only present in an average of 19 product categories globally. Therefore, PG is focusing on the launching more product categories in more countries, targeting expansion of the global average to presence in 24 product categories by 2014-15. With regards to place, PG currently distributes broadly through four channels: 1) supermarkets mass volume retail, 2) mom pop stores which are still prevalent in the third world countries especially when shops are inaccessible, 3) wholesale and 4) modern retail stores. As part of new channel strategy, PG also is focusing on expansion in the international pharmacy and e-commerce channels. This s hall contribute to PG products being available at more outlets. (PGs market share strategy set to pay off- Seeking Alpha) The PG brand plays a huge role in its marketing strategy as its one of the most recognized brands in the world. The PG brand is synonymous with premium pricing and quality. With the shift in the demographics, PG would need to shift to developing countries and the younger age segmentation. In terms of developing countries, it would be right on the ball to focus on India and China. At this moment, PG is definitely behind the curve for India as Hindustan Unilever is the clear leader in the CPG industry, however, PG does better in terms of brand penetration in China. The positioning in China is also very different as compared to India

Paidea and Identity Essay -- Philosophy Hobbes Papers

Thomas Hobbes, like Francis Bacon before him, disliked Aristotle and scholasticism. They were both quite familiar with the objects of their dislike, having encountered Aristotle and scholasticism first hand at Oxford University. Bacon later described his tutors as "men of sharp wits, shut up in their cells of a few authors, chiefly Aristotle, their Dictator." Bacon clearly saw the extent of new possibilities in thought. He held that Europeans of his time needed to sail beyond the Pillars of Hercules (the limits of ancient learning) into an ocean of new learning. Hobbes, for similar reasons described the universities as places for the production of insignificant speech. Locke also echoed this rejection of scholasticism and contempt for the universities. The purpose of this paper is to talk about this rejection and the ways in which the continuing revolt against university education by Hobbes and Locke has contributed to a new view of the self. Hobbes rejects the teleology of Aristotelian science. His view of man is shaped by Galileo's new insights about motion. His translation of the revolutionary doctrines of physics into claims about man and politics is a most remarkable piece of creative thinking. Life is not aimed at the attainment of the mature state of the species as Aristotle claimed. Man, like other physical objects, keeps moving until something (death, in the case of man) stops him. Yet the reaction to Aristotle and scholasticism was not a matter of simply rejecting the philosophy of Aristotle wholesale. The relation which philosophers had to Aristotelian ideas is much more complex. Philosophers quite typically would reject one piece of Aristotelianism but keep another. Part of the reason for this is that it is not easy... ...ump of matter to another, when the matter changes, so necessarily do the accidents which depend on it. Thus the ship of Theseus case Hobbes claims fits this model of individuation and not the first two. (10) Thus, Hobbes also can give an account of the trinity in terms of these definitions, and it is worth noting that most of the occurences of the term 'person' in the Leviathan are in the context of a discussion of the trinity. But, presumably Hobbes still regards God as a material body, and the three persons of the trinity as different representations in speech and action of that body. (11) John Locke, An Essay Concerning Human Understanding, ed. Peter Nidditch, Clarendon Press, Oxford, 1972. (II. xxvii. 6. 2-9) Pg. 332 (12) Ibid. (13) Ibid. (18-20) Pg. 332 (14) Ibid. (II. xxvii. 7. 23-24) Pg. 332 (15) Locke, op. cit. (II. xxvii. 9 21-28) Pg. 335

El Cid and Kracauer’s Mass Ornament :: Medievalism Kracauer Film Cinema Movies

The numerous historical films that merely illustrate the past are attempts at deception according to their own terms. Since one always runs the danger, when picturing current events, of turning easily excitable masses against powerful institutions that are in fact often not appealing, one prefers to direct the camera towards a Middle Ages that the audience will find harmlessly edifying. The further back the story is situated historically, the more audacious filmmakers become. They will risk depicting a successful revolution in historical costumes in order to induce people to forget modern revolutions, and they are happy to satisfy the theoretical sense of justice by filming struggles for freedom that are long past.1 Kracauer’s analysis of the historical film culminates in a dismissal of historical, and thereby factual, efficacy. In this circumstance, the period piece can assume an earlier time frame as a departure from the burden of accuracy rather than an acceptance of it. Academic records indicate that El Cid (dir. Anthony Mann, 1961) ignores much of Rodrigo Dà ­az de Bivar’s factual exploits as a warrior for hire, fighting more often for compensation than any religious or moral certitude. Why, then, was this character’s story so appealing as a platform for a historical epic film? El Cid’s historical ambivalence suggests that it’s story is more appropriately detailed for potential aesthetic achievement than realism. Kracauer begins describing the aesthetic condition of the mass ornament as a reference to the Tiller Girls, a performance group based on visual uniformity. He focuses on their performance of emulation and repetition, through which they are â€Å"no longer individual girls, but indissoluble girl clusters whose movements are demonstrations of mathematics.... One need only glance at the screen to learn that the ornaments are composed of thousands of bodies, sexless bodies in bathing suits. The regularity of their patterns is cheered by the masses, 1 This passage is taken from Siegfried Kracauer’s essay â€Å"The Little Shopgirls Go to the Movies.† themselves arranged by the stands in tier upon ordered tier.2† Already, there is an allegory bridging this performance art with the cinema. The masses are clearly the film’s intended audience gathered in a theater, which composes the modern medium for the cinematic ornament. The film’s actors become the performative aspect of this equation, wherein their acting and involvement in a character role, no matter how important, is meager and unnecessary without the remainder of the operative whole. The film opens with a revelatory glance at this phenomenon, as Rodrigo carries a cross through an empty landscape. In retrospect, his great battles and leadership are abstract and ineffectual without the massive army of followers. As the stand-in Christ figure, he showcases the absence of the epic’s ornament: a solitary figure,

A view from a bridge by Arthur miller Essay

At the beginning of act 2 in â€Å"a view from a bridge† Arthur Miller creates tension in a number of ways. The first way Arthur miller creates a sense of drama by using body language eg) Eddie’s arm â€Å"jerks slightly in shock† the body language of Eddie is Eddie showing his feelings of disapproval of Katherine and Rodolpho going out together to add to Eddys anger the fact that they both come out of the bedroom together. This shows Eddies love for Katharine but he is becoming far too over protective over Katherine. Arthur Miller also creates tension through the use of short sharp sentences through the scene as well as the repetition of key phrases during the scene, eg) when Katherine says â€Å"I think I can’t stay here no more† when Eddie says â€Å"You aint goin’ nowheres† after that Katherine says: â€Å"Eddie I’m not gonna be a baby anymore† these are all extremely short sentences used within quick succession. The use of short sentences like this is to heighten the drama by showing the views that the characters are in an angry and aggressive as mood well as showing Katherine’s new fear of Eddie and that something is inevitably going to happen. Certain unexpected key events occur in this scene, which shock the audience and create a heightened dramatic impact. This is when Eddie â€Å"reaches out suddenly, draws her to him, as she strives to free herself he kisses her on the mouth† then Rodolpho tells Eddie â€Å"have respect for her† after that: â€Å"Rodolpho flies at him in attack. Eddie pins his arms, laughing and suddenly kisses him. This shows that Eddie’s feelings for Katherine are so powerful that they are uncontrollable; this causes the audience to be shocked and lose respect for Eddie. As well as these happenings, emotions are revealed in this scene, which heightens the tension. This is shown best by Katherine’s fear of Eddie because she usually shows such admiration for Eddie. Eddie crying is also eddy showing emotion â€Å"Eddie strands of tears rolling down his face as h laughs mockingly at Rodolpho. † While Katherine â€Å"is staring at him in horror† Katherine and Rodolpho are also behaving â€Å"out of character† by showing disrespect towards Eddie. Katherine usually acts childish towards him as if Eddie really is her father; and Rodolpho is usually trying to avoid conflict with Eddie as well as trying to win Eddies approval over Katherine Craig young 11vk The mix of violence, humiliation and control in this scene all help to create dramatic impact. This is shown when Rodolpho is violent towards Eddie â€Å"Rodolpho flies at him in attack. † This shows the audience how Rodolpho has changed his attitude towards Eddie. Eddie shows control by forcibly kissing Katherine and then Rodolpho. Eddie does this to show his authority over Katherine and Rodolpho, and to degrade Rodolpho by showing that he has control over him. Further more proving that, Eddie is stronger than Rodolpho. In conclusion the contrast between the events with Eddie and Katherine and the mood of Alferi’s speech at the end of the scene, also creates a sense of tension; due to the contrast between the short sharp aggressive sentences earlier on in the scene then when Alferi speaks there becomes longer calmer sentences, this contrast creates a sense of tension by making the audience think that something more is going to happen. As well as this a part of Alferi’s speech makes the audience realise that something terrible was inevitably going to happen â€Å"but I will never forget how dark the room came when he looked at me; his eyes were tunnels. I kept wanting to call the police, but nothing had happened. Nothing at all had really happened. † This shows that Alferi had the feeling that something had already happened so it seems almost certain that something would happen. A View from a Bridge by Arthur Miller Essay There are several factors which lead to Eddie’s eventual decline. The main ones were things like the influence of the society, influence of the people around him and ultimately himself highlighting his unwillingness to negotiate and his excessively close relationship with Catherine. Nearly all the characters in the story were responsible for Eddie’s eventual downfall. In page 39, Catherine says: â€Å"You wanna dance Rodolfo? † At this point Eddie freezes in obvious disapproval. Rodolfo senses that Eddie is unhappy about her dancing with him so Rodolfo replies: â€Å"No, I-I’m tired† in defense to Eddie. Beatrice makes things worse by saying: â€Å"Go ahead, dance, Rodolfo†. Eddie particularly didn’t like the fact the Catherine had put on high heels in the house, just to make a good impression on a young man (Rodolfo) before the dancing incident. Eddie says: â€Å"What’s the high heels for Garbo? † Alfieri is also to blame for the death of Eddie. In page 58-59, Alfieri and Marco have a lengthy conversation. Alfieri tries to get Marco to promise that he wouldn’t take matters in his own hands but Alfieri didn’t succeed. Alfieri says: â€Å"I’m waiting, Marco, what do you say? † then further onwards Rodolfo says: â€Å"Marco, tell the man† Marco replies: â€Å"He knows such a promise is dishonorable† Marco clearly has pride for himself which he feels that he could lose. Alfieri then promises that Marco will not harm Eddie on behalf of him but this promise was outwardly unsecure. Eddie’s attempt to always be the man of the house was a factor leading to his breakdown. Eddie’s Sicilian background inter links with his 1950’s notions of manhood because it meant that he had to be very manly and be the one who goes off to work. Eddie shows his manliness when he starts to be competitive with Marco and Rodolfo for instance when he starts to teach him Boxing. Eddie says: †well come on , I’ll teach you† and then when Marco showed Eddie that he could pick up a chair with one hand, Eddie looked grumpy because he couldn’t do it, he felt like he was beaten. Many people look up to Eddie and he knows it which is a cause to his downfall. In page 25 Louis says: â€Å"Believe me, Eddie; you got a lotta credit comin’ to you†. Eddies neighborhood motivates him a lot because he is so concerned about his respect in the neighborhood he forgets about what he is doing to the people close to him. This is shown when at the final scene he kept on demanding respect. Eddie says: †wipin the neighborhood with my name like dirty rag ; I want my name back Marco , now gimme my name and we go together to the wedding†. As a result of this Eddie died.